In response to the mix media post www.psfk.com

How about starting a case-study series on succesful marketing ideas which have reacted on the shifted consumer behavior?

In Germany's largest national daily newspaper "Sueddeutsche Zeitung" I stumbled across a very interesting article about US Muvico Theatres.

Muvico is a movie theater chain intending to rival large multiplex chains such as Rave Motion Pictures. According to Wikipedia their current screens-per-franchise average is 19.5, the highest in the movie theater industry.

Since its foundation in 1984 Muvico has set up a dozen theatres in Florida, moving on to franchise their concept in Maryland and Tennessee.

Each Muvico Theatre has a unique architecture that reminds of Las Vegas theme hotels or Grauman's Chinesse Theater in Hollywood. Services include Valet-Parking, Unlimited Popcorn in the "Premiere Section", full service bar, gourmet restaurant, Red Velvet Lounge Seats, Regular 24-inch wide theatre seats, and on-premise childcare.

Hamid Hashemi, CEO of Muvico is quoted in the article "In the end our product is the film. And we get the film the same way everyone else gets it. The difference is how you package the film. It's the experience that you turn it into that makes the difference between going to one of our theatre's and someone else's".